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The Ultimate Breakthrough For Accounting Firms
"Generate 5-35 MORE Referrals Every Month By Installing The Accountants Referral Machine"
Please Watch The Step-By-Step Walk-Through Video (simply press the play button)...
"The Referral Machine Helped Us Become A Client Magnet"
“As a result of working with Peter & Steve, my firm has transformed. I dreamed of having a highly profitable and well-ran ship with 6 support staff, which is what we have now.
"The referral machine quickly helped us become a client magnet!
We are now maxed out with clients and in the fortunate position of having a client waiting list.
"Every year we remove ‘problem clients’ and replace them with new clients from the waiting list. If you run an accounting firm, you’re ambitious and you’re looking to jump to the next level then at the very least you should meet with AccountantsGROWTH. You won’t be disappointed”
Barry Rothwell, Partner, Rothwell McHugh
How We Can Help You Acquire Between 5 And 35 More Referrals EVERY Single Month
As you know, traditional methods of growing an accounting firm are not as effective as they once were. Networking, telemarketing, LinkedIn outreach, Google Ads, and social media are more expensive than ever, certainly less predictable and way more time-consuming!
But over the years, the best way to grow any accounting firm has by and large been ignored or indeed forgotten.
REFERRALS should be the lifeblood of your firm. But as you know, PASSIVE referrals (those generated naturally by clients) are haphazard and not frequent enough to rely on. But PROACTIVE referrals (those generated by a strategic referral system) can be generated in their dozens.
The Accountants Referral Machine is the solution for acquiring a constant stream of PROACTIVE referrals.
Developed by world-class, renown marketeers, it's a unique, done-for-you referral system combining the most successful strategies ever used to ethically and professionally attract many more referrals without having awkward conversations or using 'old hat' or 'pushy' sales techniques.
Transform your accounting firm into a referral machine and never again worry about where the next client will come from! Here are the main components of the Accountants Referral Machine that we put in place for you and why they work so well (you can see where they fit and how they are used in the walk-through video above)...
The Referral FORMULA
The 6-Step Proven FORMULA To Generate A Flow Of Referrals
As you'd expect, there are a number of strategic components that need to be in place to transform your firm from where it is today into a referral generating machine.
You get passive referrals which is great, but the foundation of generating PROACTIVE referrals is based around the following elements...
- ENTICE: Make clients feel good about you
- INCENTIVISE: Give them a gift for referring you
- REGULAR COMMUNICATION: They need to be aware of your referral program all the time
- DIFFERENTIATE: Make using your services a no-brainer
- AUTHORITY & PROOF: Testimonials, Reviews & Case Study
- AUTOMATE: Let it run 24/7
Here are the 'assets' we put in place for you to ensure all 6 elements of the Referral FORMULA are expertly included in the Accountants Referral Machine...
1. ENTICE
Make Clients Feel Good About You
Outstanding Co-Authored Book
Gives You Instant Authority And Clients Will See You In A Different Light
Gives You Instant Authority And Elevates You Above All Your Competition
The book we've created for you is focussed on how business owners build a financially sound, profitable and long-lasting business.
It combines our sales and marketing expertise with expert accounting practices to create a genuinely unique, high quality book!
Your clients will LOVE it, especially when you give it to them for FREE!
The good news is, the book is 90% done, we just need to tailor 10% to you and your firm.
You choose a unique book title and cover design and we add your biography, acknowledgements and so on. We have specific versions for the UK, USA, Canada, New Zealand, Australia and the EU. Your book will be a hit with your existing and new clients and we integrate it into your Referral Machine (see below) to maximise its impact... resulting in more referrals for you.
Fixed Pricing | Pay Monthly | Cancel Anytime
FREE Access To The Conversion Academy
Genuinely Helps You And ALL Your Business Clients Make More Money
All good accountants help their clients build better businesses. Very few can demonstrate their commitment to doing this. Saying 'we help you grow your business' is all well and good, but everyone says it.
So imagine giving your clients FREE Lifetime Access (whilst they remain a client of yours!) to one of the world's most powerful and invitation only membership programs dedicated to helping business owners and entrepreneurs sell more of their products or services.
It includes FREE Lifetime Access to Steve's highly acclaimed books and monthly live interactive online sessions on converting more website visitors and leads into sales.
Membership is normally £4,000/$5,000 a year per person, but you can offer FREE membership to all existing and new clients. This is a genuine game-changer for you and for them... and will ensure you deliver unmatched value to your business clients, resulting in even more referrals for your firm! You can read more about the Conversion Academy here.
2. INCENTIVISE
Give Them A Gift For Referring You
The Referral Gift
Incentivises Them To Start AND Keep Referring
Attracts Business Owners Looking To Change Accountants NOW
Whilst a small number of clients refer you passively, the majority need a spark to encourage and motivate them to refer you.
The best spark we've found is for you to offer an incentive or gift.
...and the best incentive that beats everything else by a landslide is CASH.
Not too little and not too much. Anything from around £/$/€150 - £/$/€200 for every referral that converts into a client is the 'sweet spot'. This can be either paid directly into a clients bank account or paid to their favourite charity (most will ask you to pay it to them!).
Fixed Pricing | Pay Monthly | Cancel Anytime
3. REGULAR COMMUNICATION
They Need To Be Aware Of Your Referral Program All The Time
Weekly Client Acquisition Bulletin
Provides Value To Clients And Is The Perfect Vehicle For Reminding Them About Your Referral Program
Nurtures Interested Business Owners So They Turn To You When The Timing Is Right
The Weekly Bulletin is a truly awesome piece of content.
Written to give your clients unique bite-sized insights to building a financially sound and profitable business (not boring, regurgitated or AI content!), your Weekly Bulletin is also the perfect and non-salesy way to remind clients about your referral program.
It's fully branded to your accounting firm and includes many of the assets we're revealing on this page and in the walk-through video. We call it the 'Swiss Army Knife' because it has so many virtues and benefits that is unmatched by any other tactic.
Better still, it's done for you and sent to your clients on your behalf every single week (whilst data protection is of course our priority, if you'd rather send it yourself, that's also fine).
...and this is a killer punch... the bulletin also asks your clients to pass it on to other business owners, making it so easy for them to refer others to you! It doesn't get any better than this!
Fixed Pricing | Pay Monthly | Cancel Anytime
4. DIFFERENTIATE
Make Using Your Services A No-Brainer
Being Unique In A Sea Of Competition
Ensures Referred Business Owners Are Excited to Work With You
This is one of the weakest areas in the entire accounting profession. There's little to choose between one accounting firm and another. You can't just say you're a great accountant (there are lots of great accountants even in your local area).
So how do you differentiate from the competition? It's not easy, but without changing anything in your firm, we give you three assets that combine to instantly make your firm stand out in a crowded market...
- Co-Authored Book: The fact that you have your own book not only gives you authority it makes you stand out. There are a tiny minority of accounting firms that have written a book!
- Conversion Academy: Giving clients FREE access to the Conversion Academy is on its own a powerful differentiator that is impossible for any other accounting firm to match.
- Profit & Business Improvement System: We package your primary service as the 'Profit & Business Improvement System'. This of course gives you distinction in the market (and you decide what to include in the service).
,..and to further demonstrate and communicate all 3 of these 'differentiator assets' we also create fully tailored and branded landing pages for each asset for you. This is a highly desirable offer that makes you unique and referred business owners (and every other business owner you meet) will find you hard to resist!
5. AUTHORITY & PROOF
Testimonials, Reviews & Case Study
3-Minute Client Case Study
Demonstrates You Get Results For Your Business Clients
Nurtures Interested Business Owners So They Turn To You When The Timing Is Right
Along with your co-authored book, client testimonials and reviews (we help you acquire those too!), we've discovered that short, punchy case studies that prove you deliver results for your business clients, are extremely effective to demonstrate your expertise
Having written literally hundreds of Case Studies we've perfected the process and got it down to a 'fine art'.
Interestingly, the 'sweet spot' is a Case Study that's no longer than a 3 minute read. Once again we create and tailor the 3-Minute Client Case Study on your behalf (during your Onboarding Call with Steve - one of the co-founders and well-known marketing expert).
Your Case Study will be another powerful asset that excites referred businesses owners and naturally draws them to you.
Fixed Pricing | Pay Monthly | Cancel Anytime
6. AUTOMATE
Let It Run 24/7
Putting The Referral Machine On Autopilot
Delivers 5 - 35 More Referrals EVERY Month
With all the components and assets of The Referral FORMULA in place, your referral machine simply needs to be turned on!
The Weekly Bulletin brings everything together and is the cog that keeps the wheel spinning ensuring many more clients refer you continuously to other business owners.
Your referral machine works 24/7. It never sleeps. Never goes on holiday. Is never sick. And runs at optimum power all year round.
The Accountants Referral Machine Is A Game-Changer For You...
Imagine A World Where You Don't Have To Spend Time & Money On Marketing Ever Again...
With The Accountants Referral Machine You'll Generate All The Referrals And Clients You Could Wish For!
Without The Machine
- Few referrals
- Haphazard
- Reliance on marketing
- Low volume of new clients
With The Machine
- Dozens of referrals
- Regular flow
- Cut out all marketing
- High volume of new clients
Fixed Pricing | Pay Monthly | Cancel Anytime
Plus As Standard The Accountants Referral Machine Also Includes...
FREE SET-UP
Normally we charge a set-up fee of £3,000/$3,800. However, if you arrange your meeting now, we'll waive the fee entirely, saving you £3,000/$3,800 if you act promptly (this offer is for a limited time).
ALL DONE-FOR-YOU
Other than your 45 minute Onboarding Call with us and approving the different elements of the Referral Machine, just sit back and relax and enjoy the process. We do EVERYTHING else.
QUICK 15 DAY LAUNCH
We'll create, tailor and install the Referral Machine into your firm in 15 days.
FIXED MONTHLY FEE
For us to create, tailor, install and manage your Referral Machine we charge an affordable fixed monthly fee (3 converted referrals pays for it forever!). The price you pay today will never go up.
CANCEL ANYTIME
There are no contracts. You have the peace of mind knowing you're not tied in to any long-term contracts or agreements and although you won't want to, you can cancel your Referral Machine at anytime.
CONVERSION ACADEMY
As a client we also give you FREE access to the Conversion Academy worth £4,000/$5,000 a year.
Fixed Pricing | Pay Monthly | Cancel Anytime
Your Next Steps...
ARRANGE MEETING
Click on the button below to arrange your FREE no-obligation meeting.
MEET WITH US
You'll meet with Peter one of the founders. He'll explain how the Referral Machine can be tailored and implemented inside your firm and you can both see if it's the right fit (the Referral Machine isn't right for every accounting firm)
DECIDE
If it's the right fit, then Peter will invite you to join. Then it's up to you!
Fixed Pricing | Pay Monthly | Cancel Anytime
